On May 1st, MAEN Watches released its new flagship model, the Hudson Automatic on Kickstarter. Within 3 minutes the funding target of €40,000 was already reached and within an hour it was the most funded Swedish watch brand on Kickstarter. So what makes this watch different? Well, it’s all about proportions and details.
First, it has a subtle – not too much, not too little – vintage inspiration. The standard case measures only 38mm in diameter, 10.5mm in height (excluding the domed sapphire), and 46mm lug to lug, giving the Hudson a taste of the past. It is masculine yet classically sized, rather thin, and well balanced on the wrist. There is also a 42mm model available for those that prefer a more contemporary size. Taking a closer look at the case, several pleasant details catch the eye, such as the combination of polished sides and brushed flat surfaces, a polished bevel running from one lug to another, an oversized 7mm screw-down crown, and no crown guards.
The bezel also plays an important role in the design. The Hudson has a narrow bezel with a coin-edge profile. It features a triangle to mark the desired minute and has a 120-click unidirectional mechanism. The bezel itself is made of stainless steel with a black aluminium insert. The vintage touch is emphasized with a domed sapphire crystal.
This watch can be worn as an elegant watch, but at the same time it can accompany you with confidence on your nautical adventures due to the 200m of water resistance (100m with sapphire caseback). Under the hood, MAEN selected one of the most reliable automatic movements on the market; the ETA2824-2. This Swiss Made automatic movement has been around long enough to demonstrate its tough credentials, with the first of the modern 2824-2 models coming off the bench in 1982. The Hudson is equipped with the standard grade movement.
When it comes to dial design it is all about proportions and finding the right balance. The Hudson dial is classically designed and has an interesting yet very readable look. In short, no-nonsense. Future owners will be able to choose between a date or a no-date version.
You can choose from four different dial colors, each with their own captivating appeal – full black, black with white rehaut, blue with white rehaut, and white. It features large luminous hands and applied indices with C3 Super-LumiNova. The second hand is a lollipop variant and the dial is sandblasted to give a nice matte effect. The Midnight Blue, Ghost White, and Limited Edition models also have lume on the second hand. The LE model also has a lume pip.
Like everything else, the hands of the Hudson Automatic are custom designed. They are masculine and at the same time play with the light very elegantly. The hands play a big part in giving the watch its own identity.
The Hudson Automatic comes standard with a satin brushed 5-link stainless steel bracelet with double lock deployant clasp that prevents accidental opening. Next to being very secure, the bracelet is also comfortable to wear and gives the watch a solid look. Next to this, MAEN also offers a free black nato strap with the watch. All watches come with the tools required to change the straps and customize the bracelet length.